Bryan MacKay
Senior Marketing and Communications Executive
PORTFOLIO
Astravo
Senior Marketing Director creating a new EdTech brand for K-12 education. Hired to develop new brand identity including naming, logo, messaging, website, digital and traditional campaigns for Fall utilizing a six person in-house marketing team. Developed new TV and radio spots, outdoor display, social media, as well as fully integrated paid digital campaigns to drive enrollment for this new brand. See www.astravo.org to learn more. Fall enrollment was increased 40% year over year.
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Astravo Teachers - Lispin
Astravo Teachers - Kara
Cable ONE
Enterprise Marketing Manager for a national provider of fiber-optic solutions to mid-sized businesses, hospitals, school districts, and municipalities looking to increase the speed, bandwidth, and reliability of their valued data. Developed B2B website, sales toolkit (collateral, direct mail, case studies, whitepapers), TV commercials, social media, paid digital advertising, infographics, as well as the development of automated email campaigns via HubSpot to engage potential and existing customers.
LifeLock
Enterprise Marketing Manager for a new partner B2B division of LifeLock. Created partnerships within travel industry (hotel and airline), banking, employee benefits sector, as well as special partnerships with non-profits and the United States Military. Developed specialized partner specific campaigns that would include co-branded messaging and discounted offers to partner customers via trade publications, direct mail, video, television, radio, print advertising, and email communications.
HCA
Primavera & Strongmind
Director of Marketing who oversaw the complete Primavera brand makeover including new logo, messaging, website, TV and Radio commercials, social media, paid digital campaigns, external and internal communications and the implementation of a brand new street promotional team to attend events statewide. Also created and built out the new brands StrongMind and FlipSwitch which are now award winning agencies for curriculum and marketing support within the education sector.
