Bryan MacKay
Senior Marketing and Communications Executive
SKILLS
Strategy / Vision
Hands-on leader of integrated marketing campaigns - from concept to launch - with insightful, carefully crafted goals, vision, and values. Transformative leader using cost-efficient practices, keen business leadership acumen, budget compliance, and astute project management practices to consistently generate business growth year over year.
Brand Identity
Creative and astute at developing and managing brands that match a company's goals and vision. This includes name creation, logo development, url acquisition, copyrights, color palette, voice, and messaging. Also develops a brand guideline in order to retain brand consistency for logo usage, imagery, and language.
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Copywriting
Professional experience writing for various industries, employers, and marketing channels. Examples of my writing include: publication articles, print and digital ads, branded collateral, TV and Radio scripts, whitepapers, social media and blog content, press releases, media interview notes/training, corporate presentations and much more.
Describe your image
Video Producer
Creative storyboard developer, script writer, and producer for TV commercials and videos. This includes the development of both internal and external communications, social media content, enrollment campaigns, testimonials, short and long-form infomercials, product demonstrations, as well customer testimonials. These videos have greatly enhance brand perception as well as simplifying call to action.
Video Example 1
Video Example 2
Video Example 3
Team and Vendor Management
Managed in-house marketing teams from 6-12 in size, including overseeing staff for social media, front-end website development, art directors, copywriters, designers, SEO/SEM management, and paid digital campaign management. Have also managed a wealth of outside vendors and contractors from web development, creative services, to data and research providers. I take great satisfaction in developing a positive environment where team members genuinely like one another and enjoy the work they do.
PR and Communications
Seasoned brand advocate and media spokesperson. Well connected with media outlets to obtain TV, radio, and print/digital publicity. Excel at writing/pitching engaging and topical stories that get picked up by the news media. Skilled at training company executives in becoming more media savvy and having a dynamic presence whether publicly speaking or on camera.
Events and Sponsorships
20+ years experience creating, scheduling, and executing events for major brands. Five years direct experience running promotional and launch activities for Pepsi's Pacific Northwest Territory. Managed events in five states for Mountain Dew, Code Red, and Sierra Mist including events like X Games and shows for Oakland A's, San Jose Sharks, and Sacramento Kings. Also ran national events for LifeLock's employee benefits program, attending industry trade events all over the country, as well as developing special enterprise partner events.